How to Succeed at Social Media Marketing When Everyone Else is Failing
Mon, Mar 9 @ 10AM-10:50AM
How to Succeed at Social Media Marketing When Everyone Else is Failing” deals with the realities of social media marketing.
In my presentations, I tackle these specific areas and offer actionable tips to overcome them:

  • The social media marketing landscape is so heavily saturated that it seems almost impossible to actually see success – especially if you’re just starting out! I’ll show you how to stand out
  • What to post? When to post? How to respond? So many questions… I’ll give you the answers!
  • Why so many others fail. And my key steps to avoid becoming one of these faltering businesses

Marketing to the Different Generations
Mon, Mar 9 @ 11AM-11:50AM
With four active generations in the workplace and making buying decisions, it can be hard to know how to create content that appeals to the right people. Each generation has different communication styles, different online behaviors, and different spending habits.
I dive into the generational differences and online marketing strategies in my presentation “Marketing to the Different Generations”.
Attendees can expect to takeaway:

  • The ability to define their target audience and know which generation(s) they’re targeting
  • An understanding of how each generation interacts online
  • Tips to create content that will maximize engagement with each different generation

BIO
Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.