Understanding Google marketing / How to maximize your presence, sponsored by AVB Marketing
Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
Discussion on how Google SEO works and how to optimize your website

  • Today, we live in Google’s world, understanding the algorithm and making adjustments to boost your website’s visibility on the largest search engine in the world is a must do. Ranking organically through optimized content is still a critical component to an effective online presence. This is an introduction to Search Engine Optimization – what is it, what is the value of it and 5 takeaways that you can take action on today

What Digital Marketing Products are available from Google, how they work, and some best practices

  • If you’re new to advertising with Google or just wanting to brush up on the classic ad formats, we will take a deep dive in to building and refining a solid advertising foundation on the Google platform with 5 things you can do today to improve your search and display marketing efforts

Google My Business Listing, Building a Foundation for Success

  • Learn why owning and actively updating your Google My Business listing is the most important foundational piece of owning your online brand. Walk away with 5 things you can do today to make your web presence better
  • Defining Success: Connecting Ad Engagement to Website Conversions Through KPIs

    • Learn the definition of success by ad type and how to connect the dots from ad engagement through to action on your website

    Bio coming soon…