The CI Light Switch
Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
ProSource members made incredible gains in the lighting fixtures category in the past year, but not without risk and even failure. David Warfel will share real-world stories of profits and pain and outline the new ProSource roadmap for helping dealers succeed. Lighting fixtures are fundamentally changing the worlds of integration and controls, and we have an industry-first plan to accelerate your growth in the category. Come with interest in increasing revenue; leave with a clear vision for how to get there.
David Warfel is Midwestern farm boy turned lighting designer, author, and educator who passionately shares the gift of light. Whether blogging at languageoflight.blog, writing for Houzz.com, Fine Homebuilding, and others, teaching immersive workshops or designing residential and entertainment experiences from coast to coast, David simply wants to help others live better lives through the scientific and artistic application of radiant energy. From the local theater to Carnegie Hall, from his parent’s kitchen to multi-million-dollar homes from North Carolina to California, from local pizza joints to multiple projects on the Las Vegas Strip, from school cafeterias to Royal Caribbean Cruise Line projects, David is endlessly fascinated by the power of light to reveal and transform space while improving the human experience.