Our team

  • Pamela StarrGoogle

    Understanding Google Marketing / How to Maximize your Presence – Sponsored by AVB Marketing

    Discussion on how Google SEO works and how to optimize your website.
    • Today, we live in Google’s world, understanding the algorithm and making adjustments to boost your website’s visibility on the largest search engine in the world is a must do. Ranking organically through optimized content is still a critical component to an effective online presence. This is an introduction to Search Engine Optimization – what is it, what is the value of it and 5 takeaways that you can take action on today.
    What Digital Marketing Products are available from Google, how they work, and some best practices.
    • If you’re new to advertising with Google or just wanting to brush up on the classic ad formats, we will take a deep dive in to building and refining a solid advertising foundation on the Google platform with 5 things you can do today to improve your search and display marketing efforts.
    Google My Business Listing, Building a Foundation for Success.
    • Learn why owning and actively updating your Google My Business listing is the most important foundational piece of owning your online brand. Walk away with 5 things you can do today to make your web presence better.

    Defining Success: Connecting Ad Engagement to Website Conversions Through KPIs
    • Learn the definition of success by ad type and how to connect the dots from ad engagement through to action on your website.

    BIO
    Patrick has been at Google since 2011, building partnerships with digital marketing and ad tech companies to deliver the best of Google’s marketing solutions and help businesses grow online.

  • Jeremy GutscheCEO, Trend Hunter

    Better + Faster
    Mon, Mar 9 @ 9A
    A core problem threatening business today is that people fail to adapt—or that they don’t know how close they are to even better ideas. After 10,000 years of evolution as farmers, we are pre-wired with a series of neurological traps that block smart teams and successful people from realizing their full potential. In this keynote, attendees will learn how to find their next level and will get the tools, takeaways, and an innovation assessment to ensure they are equipped to make change happen.

    BIO
    Jeremy Gutsche is a NY Times Bestselling author and CEO of Trend Hunter, the world’s largest trend website with more than 3 Billion views from 150,000,000 people — they call him “An intellectual Can of Red Bull”….

  • Scott SchwefelCEO, DiscoverYourself.com

    Communicate in Full Color
    Mon, Mar 9 @ 10AM-10:50AM + 11AM-11:50AM
    A great session for anyone looking to improve personal and professional communications skills, while increasing their own self-awareness. The audience will leave with:

    • The ability to move themselves to conscious awareness of others
    • A new understanding of their own unique communications style
    • Understanding of how to identify other’s communications styles
    • A way to connect and adapt with anyone immediately

    BIO
    Scott Schwefel brings over 25 years of entrepreneurial experience, starting in 1990 by founding Benchmark Computer Learning, which he grew to become Minnesota’s largest technology training company. Scott’s greatest passion is delivering programs as a highly rated keynote speaker. He has presented in Paris, London, Venice, Amsterdam, and Shanghai and throughout North America.

  • Jenn HermanSocial Media Strategist, Jenn's Trends

    How to Succeed at Social Media Marketing When Everyone Else is Failing
    Mon, Mar 9 @ 10AM-10:50AM
    How to Succeed at Social Media Marketing When Everyone Else is Failing” deals with the realities of social media marketing.
    In my presentations, I tackle these specific areas and offer actionable tips to overcome them:

    • The social media marketing landscape is so heavily saturated that it seems almost impossible to actually see success – especially if you’re just starting out! I’ll show you how to stand out
    • What to post? When to post? How to respond? So many questions… I’ll give you the answers!
    • Why so many others fail. And my key steps to avoid becoming one of these faltering businesses

    Marketing to the Different Generations
    Mon, Mar 9 @ 11AM-11:50AM
    With four active generations in the workplace and making buying decisions, it can be hard to know how to create content that appeals to the right people. Each generation has different communication styles, different online behaviors, and different spending habits.
    I dive into the generational differences and online marketing strategies in my presentation “Marketing to the Different Generations”.
    Attendees can expect to takeaway:

    • The ability to define their target audience and know which generation(s) they’re targeting
    • An understanding of how each generation interacts online
    • Tips to create content that will maximize engagement with each different generation

    BIO
    Jenn Herman is a social media consultant, speaker, and globally recognized Instagram expert. She is the forefront blogger on Instagram marketing and her blog, Jenn’s Trends, has won the title of a Top 10 Social Media Blog over multiple years. Her business background includes Administration, Sales, Human Resources, and Marketing and she enjoys bringing all these skills together to help you grow your business.

  • Google PresenterGoogle

    Understanding Google marketing / How to maximize your presence, sponsored by AVB Marketing
    Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
    Discussion on how Google SEO works and how to optimize your website

    • Today, we live in Google’s world, understanding the algorithm and making adjustments to boost your website’s visibility on the largest search engine in the world is a must do. Ranking organically through optimized content is still a critical component to an effective online presence. This is an introduction to Search Engine Optimization – what is it, what is the value of it and 5 takeaways that you can take action on today

    What Digital Marketing Products are available from Google, how they work, and some best practices

    • If you’re new to advertising with Google or just wanting to brush up on the classic ad formats, we will take a deep dive in to building and refining a solid advertising foundation on the Google platform with 5 things you can do today to improve your search and display marketing efforts

    Google My Business Listing, Building a Foundation for Success

    • Learn why owning and actively updating your Google My Business listing is the most important foundational piece of owning your online brand. Walk away with 5 things you can do today to make your web presence better
    • Defining Success: Connecting Ad Engagement to Website Conversions Through KPIs

      • Learn the definition of success by ad type and how to connect the dots from ad engagement through to action on your website

      BIO
      Bio coming soon…

  • Bryan GrayCEO, Revenue Path Group

    Win the Brain to Win the Opportunity
    Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
    “Session attendees will leave knowing how to simplify their selling approach to separate from their competitors and win more opportunities by focusing relentlessly on the areas of the brain that builds trust and makes fast decisions.

    Outcomes
    • How to combat the 3 deadly Cs to outmaneuver your competition
    • How to build fast trust, attention and engagement
    • Leverage decision science quickly connect to your prospect’s priorities
    • Introduce ProSource proprietary Convincing Advantages™

    BIO
    Revenue Path Group (RPG) CEO Bryan Gray helps leaders steer their organizations through our current “age of accelerations”; where they can now stand out in crowded and commoditized environments, and no longer lose opportunities that should be theirs!

    Having previously led two businesses to the Inc. 500 list of fastest-growing companies, Bryan and his group will teach you how to better compete and grow faster in today’s highly competitive arena – where those who don’t change and adapt will find themselves less and less relevant.

  • Brad MalonePartner - Navigate Management Consulting

    Increasing Your Organization’s Project Management Maturity
    Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
    This session deepens the participant’s understanding of the four major project management phases of systems integration projects. The session provides insight and clarity into the authority and responsibilities associated with the key roles within a project: Client(s), General Contractors, Consultants, End Users, Sales, Engineers, Project Manager, Team members (Technicians, Programmers and Subcontractors), Purchasing, Warehouse, and Service / Support. Includes a discussion on the opportunities and challenges of managing multiple simultaneous projects and on the different facets of an organization which must be in alignment in order to gain the full benefits of mature project management. 

    BIO
    Brad is a recognized authority on organizational excellence and project management with twenty-eight years of experience and knowledge, spanning 100s of projects and process improvements as both an executive and a consultant. An accomplished author and speaker, Brad is the architect and presenter of standard-setting management training programs for 1,000s of participants, including AVIXA, NSCA, PSNI, USAV Group, PSA Security and the Project Management Institute. He is Principal Instructor for Project Management Institute, Senior Instructor for AVIXA and NSCA, and holds the PMP designation.

  • David WarfelFounding Designer, Light Can Help You

    The CI Light Switch
    Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
    ProSource members made incredible gains in the lighting fixtures category in the past year, but not without risk and even failure.  David Warfel will share real-world stories of profits and pain and outline the new ProSource roadmap for helping dealers succeed.   Lighting fixtures are fundamentally changing the worlds of integration and controls, and we have an industry-first plan to accelerate your growth in the category.  Come with interest in increasing revenue; leave with a clear vision for how to get there. 

    BIO
    David Warfel is Midwestern farm boy turned lighting designer, author, and educator who passionately shares the gift of light. Whether blogging at languageoflight.blog, writing for Houzz.com, Fine Homebuilding, and others, teaching immersive workshops or designing residential and entertainment experiences from coast to coast, David simply wants to help others live better lives through the scientific and artistic application of radiant energy. From the local theater to Carnegie Hall, from his parent’s kitchen to multi-million-dollar homes from North Carolina to California, from local pizza joints to multiple projects on the Las Vegas Strip, from school cafeterias to Royal Caribbean Cruise Line projects, David is endlessly fascinated by the power of light to reveal and transform space while improving the human experience.

  • Dante WalstonDirector of Operations, Livewire

    Onboarding & Training New Technical Employees
    Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
    Technical employees’ work focuses on specific techniques, skills, and processes. Onboarding is the initial process of integrating new hires into an organization. This session will cover every step such as the initial offer and welcome letter, preparations before the starting day, orientation day, introduction to tools used, and how to coach and evaluate your employee’s onboarding and ongoing training experience. 

    BIO
    Dante is an Operations Manager for Livewire LLC in Richmond VA. He has a background in retail management and leadership development. He is a highly experienced leader who has demonstrated the ability to lead and develop diverse teams of professionals to new levels of success in a variety of highly competitive industries. Before starting with Livewire, Dante spent over 20+ years as a retail manager for Finish Line and Best Buy. As a Market Training Manager, he assisted with the creation, development, and implementation of several leadership development initiatives. Dante now oversees the daily operations of the production team and is instrumental is helping Livewire with their strategic growth and development initiatives.

  • Luke CarlsonCEO, Discover Strength

    Visionary Leadership
    Mon, Mar 9 @ 10AM-11:30AM, 1:30PM-3PM, + 3PM-4:30PM
    Inspiring a shared vision is the obsession of the extraordinary executive. Learn how great leaders inspire a shared vision, articulate that vision, and then bring that vision down to the ground to drive results. This presentation takes a leader from the “Vision” component of the business to the “Execution” component of the business. Visionary Leadership is one of the final untapped competitive advantages in all industries, this presentation will outline the steps to becoming a Visionary Company. 

    BIO
    Luke Carlson is the founder and CEO of Discover Strength based in Minneapolis, Minnesota, USA. Discover Strength’s five personal training studios are among the highest volume and revenue training facilities in North America. Luke speaks around the world on leadership topics and evidence-based exercise. Luke is an American College of Sports Medicine Certified Exercise Physiologist and has a BS and MS in Kinesiology from the University of Minnesota and graduated from the Executive Leadership, Strategy and Innovation program at Stanford University. He received an Honorary PhD from Solent University in Southhampton, England. Luke has presented to audiences in a variety of industries across the globe; he has been a featured speaker at FILEX in Australia, TaiSPO in Taiwan, ChinaFit, the Annual IHRSA Convention, the IHRSA European Congress, The Fitness Leaders’ Summit, the European Congress of Sport Science, Mindbody BOLD, Fitness Brazil, and the IHRSA Institute for Health Club Executives. Carlson is one of the top-rated Vistage speakers in North America.