DIVERSITY & DIFFERENCE

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SERVICE SPREAD

Branding
E-Commerce
Websites
Ios Apps
Pamela Starr
Google

Understanding Google Marketing / How to Maximize your Presence – Sponsored by AVB Marketing

Discussion on how Google SEO works and how to optimize your website.
• Today, we live in Google’s world, understanding the algorithm and making adjustments to boost your website’s visibility on the largest search engine in the world is a must do. Ranking organically through optimized content is still a critical component to an effective online presence. This is an introduction to Search Engine Optimization – what is it, what is the value of it and 5 takeaways that you can take action on today.
What Digital Marketing Products are available from Google, how they work, and some best practices.
• If you’re new to advertising with Google or just wanting to brush up on the classic ad formats, we will take a deep dive in to building and refining a solid advertising foundation on the Google platform with 5 things you can do today to improve your search and display marketing efforts.
Google My Business Listing, Building a Foundation for Success.
• Learn why owning and actively updating your Google My Business listing is the most important foundational piece of owning your online brand. Walk away with 5 things you can do today to make your web presence better.

Defining Success: Connecting Ad Engagement to Website Conversions Through KPIs
• Learn the definition of success by ad type and how to connect the dots from ad engagement through to action on your website.

BIO
Patrick has been at Google since 2011, building partnerships with digital marketing and ad tech companies to deliver the best of Google’s marketing solutions and help businesses grow online.

Jeremy Gutsche
CEO, Trend Hunter

Better + Faster
Mon, Mar 9 @ 9A
A core problem threatening business today is that people fail to adapt—or that they don’t know how close they are to even better ideas. After 10,000 years of evolution as farmers, we are pre-wired with a series of neurological traps that block smart teams and successful people from realizing their full potential. In this keynote, attendees will learn how to find their next level and will get the tools, takeaways, and an innovation assessment to ensure they are equipped to make change happen.

BIO
Jeremy Gutsche is a NY Times Bestselling author and CEO of Trend Hunter, the world’s largest trend website with more than 3 Billion views from 150,000,000 people — they call him “An intellectual Can of Red Bull”….

Scott Schwefel
CEO, DiscoverYourself.com

Communicate in Full Color
Mon, Mar 9 @ 10AM-10:50AM + 11AM-11:50AM
A great session for anyone looking to improve personal and professional communications skills, while increasing their own self-awareness. The audience will leave with:

  • The ability to move themselves to conscious awareness of others
  • A new understanding of their own unique communications style
  • Understanding of how to identify other’s communications styles
  • A way to connect and adapt with anyone immediately

BIO
Scott Schwefel brings over 25 years of entrepreneurial experience, starting in 1990 by founding Benchmark Computer Learning, which he grew to become Minnesota’s largest technology training company. Scott’s greatest passion is delivering programs as a highly rated keynote speaker. He has presented in Paris, London, Venice, Amsterdam, and Shanghai and throughout North America.

People Foundry

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