• August 26-29, 2018 • Las Vegas, NV

    The Convention is a 4-day event beginning on Sunday, August 26th through
    Wednesday, August 29th at Caesar’s Palace in Las Vegas, NV.
    Attendees are treated to cutting edge educational seminars, innovative product trainings
    and informative workshops by prominent figures in the retail business.



  • Erik Qualman

    Keynote Speaker

    Socialnomics: Winning Customers Hearts and Minds at Scale
    Based on his #1 Bestseller, Qualman dives into the powerful concept of Socialnomics.
    Word-of‐Mouth is on digital steroids and has transformed into World-of-Mouth.
    Organizations must learn the new rules of social, mobile, and beyond or they will miss this
    once-in-a-generation opportunity to earn customers’ loyalty
    and drive long-term success. Socialnomics is the
    key to winning customers’ hearts, minds, and wallets.





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Erik Qualman

#1 Bestselling Author & Motivational Speaker

equalman@equalman.com | Website
Socialnomics: Winning Customers Hearts and Minds at Scale
Tuesday 8/28 | 11am
Location: Augustus Ballroom
Description: Based on his #1 Bestseller, Qualman dives into the powerful concept of Socialnomics. Word-of‐Mouth is on digital steroids and has transformed into World-of-Mouth. Organizations must learn the new rules of social, mobile, and beyond or they will miss this once-in-a-generation opportunity to earn customers' loyalty and drive long-term success. Socialnomics is the key to winning customers' hearts, minds, and wallets.
Bio: "#1 Bestselling Author and Mo4va4onal Speaker Erik Qualman has performed in over 50 countries and reached 25 million people this decade. He was voted the 2nd Most Likeable Author in the World behind Harry PoIer's J.K. Rowling. His work has been used by the Na4onal Guard to Nordstrom to NASA and we are honored to have him here today."

Tom Shay

Principal of Profits Plus Solutions, Inc.

tomshay@profitsplus.org | Website
Monday Sessions for HH: Advanced Professional Selling Skills Tuesday's Sessions: So you want to be a Master Salesperson
Monday 8/27 | Mon: 8am, 9am, 10am Tues: 8am, 9am
Location: Pompeian III for HH/Roman IV for general
Description: Monday HH Sessions: The session designed for the sales professional that wants to take their skills to a level that is above and beyond all of the competition. Participants will learn the nuances of true professional sales by improving their word selection, questions asked, and how to understand the hidden meanings in what a customer says. Tuesday Sessions: The ideal presentation for salespeople, demonstrating ways to resolve customer complaints, "tag-team" sales techniques, the five questions a master salesperson uses, the three things a master salesperson sells, the five traits of a valuable team member and the importance of calculating the lifetime value of a customer.
Bio: Tom Shay's experiences as a fourth generation small business owner provide him with the knowledge and background to present tried and proven ideas to assist owners, managers, and staff with the day to day operation of their business. During the 25 plus years that Tom was a part of the family business, the businesses were ongoing laboratories for the techniques that Tom shares.
He presents proven and time tried ideas on the topics of business strategy, marketing, staff education, sales, and financial management.
A native of Fort Smith, Arkansas, Tom started his first job working in his grandfather's general store. Tom moved to Florida to join his parents in the family operation they had purchased in 1971. Over the next 26 years, the Shay family owned and operated three businesses. In 1997, Tom sold the business to devote full time to the development of seminars and writing magazine columns and books.
In addition to providing proven business building ideas through his writings in over 75 trade publications, Tom has authored twelve books on small business management and a college text book on small business accounting. As a speaker, Tom earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 8% of speakers worldwide. As a magazine columnist, Tom received multiple Jesse H. Neal award nominations."

Greg Strosnider

Business Development Manager, STORIS, Inc.

gws@storis.com | Website
Unified Commerce: Why Technology Integration Matters to Your Customer
Monday 8/27 | 9am, 10am
Location: Florentine I
Description: In order to meet the needs of today's consumers, retailers must consider the combination of online and in-store shopping experiences. Leading retailers are embracing a variety of technologies to better serve the customer's shopping journey in a unified way. In this presentation, you will take away an understanding of Unified Commerce, the value it brings to your customer, and how integrated technology, such as eCommerce, Kiosk, and mobile POS, can help you achieve success for the future.
Bio: Greg is a Senior Business Development Manager and Team Supervisor at STORIS. He comes to STORIS with over 10 years of experience working in various finance capacities for Stanley Black and Decker. Over the past three years in his role at STORIS, Greg has leveraged his experience to help retailers evaluate the ROI an investment in technology can provide through streamlining business processes, increasing productivity and discovering actionable business intelligence.

Mike Petersen

President- Furniture Training Co.

mikep@furnituretrainingcompany.com | Website
Skills of a Successful Manager
Monday 8/27 | 7:45am - 8:45am
Location: Florentine I/Roman II
Description: Many people find themselves in a sales manager position as a result of a promotion because they were a great seller. The truth is that the skills of a top seller and a successful manager have very little in common. Let's actually learn some skills that will help you be more successful as a manager.
Bio: As co-founder and President of The Furniture Training Company, Mike has been involved in the design and development of award winning training for clients including Lane, Klaussner, Broyhill, Guardsman, O.W Lee, Cozzia, Ernst & Young, 4-H, US Air Force, and many more. He studied Instructional Design and Learning Science at Utah State University and was awarded a PhD. Mike is an avid sailor, mountain biker, and snow skier who loves spending time with his wife, 4 children and 6 grandchildren.

Alicia Zich

Wells Fargo

Alicia.R.Zich@wellsfargo.com | Website
Sleep Better At Night: How to Measure & Optimize Your Business' Financial Health
Tuesday 8/28 | 8am, 9am
Location: Florentine III
Description: Ever lose sleep worrying if your business is on the right track? Join us for this hands on working session where you'll learn the key performance metrics to optimize your business' financial and operational performance. You can rest easy when you have the tools and expertise to understand how to value and manage your business for long-term success. covering helpful but simple tools and techniques to manage business performance.
Bio: Alicia Zich serves as Customer Experience Analyst for Wells Fargo Commercial Distribution Finance (CDF). For more than 10 years, Alicia served in a variety of risk and quality roles including Underwriter, Risk Analytics Analyst and Lean Six Sigma Black Belt with GE Capital Commercial Distribution Finance (CDF). Alicia's experience in her risk roles provided her with extensive knowledge on financial statements, financial ratios, and organizational structure. In her current role she understands the importance of "getting it right" for CDF's customers and focuses on the collection and analyzing of direct feedback from customers and using that feedback to drive change across the organization for its 40,000 Dealers, Distributors, and OEMs/Vendors in addition to being a subject matter expert on CDFconnect's training modules for Succession Planning and Financial Statements and Ratios. Alicia presented the Succession Planning module to over 1,000 dealers in 2016. Alicia holds a bachelor's degree from Marquette University in Finance and Business Economics, is a Certified Public Accountant and a Certified Black Belt.

Joe Sweeney

Author. Speaker. Investor. Coach. Mentor.

joe.g.sweeney@gmail.com | Website
Session 1: Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence Session 2: The Eight Most Critical Questions in Work and Life
Monday 8/27 | Session 1: 8am | Session 2: 9am, 10am
Location: Florentine II
Description: "The Eight Most Critical Questions in Work and Life:
Joe Sweeney's inspirational keynote, The Eight Most Critical Questions in Work and Life will show you how to put action plans into place, become accountable, achieve your goals, and create your best year ever. If you've been hoping to gain much-needed traction at work and in your personal life, then Joe Sweeney's straight-to-the-point approach will show you how to move forward.
Are you stuck? Do you feel unable to move ahead at work? Answering the Eight Most Critical Questions is a game changer for anyone looking to work his or her way out of a rut, or make key transitions in life.
Joe will provide you with repeatable, programmatic steps for getting clear and jump-starting your career and life. Joe brings an energy and enthusiasm which will inspire, ignite, and engage the audience with his relaxed, conversational, and motivating approach to life and business development. Networking Is a Contact Sport:
How did Joe Sweeney...
...get Bob Costas to come to Milwaukee (in the middle of winter)?
...become the "wingman" to the archbishop of New York City?
...take Brett Favre's off-the-field income from $65,000 to more than $4 million?
The answer is simple... Networking.
Master networker Joe Sweeney shares his networking secrets from a long and successful career as a business owner, sports agent and executive and investment banking consultant.
His first secret: master networkers are focused on giving, not getting.
You'll hear firsthand how Joe's strategies enrich both personal and professional relationships while opening doors for growth opportunities.
Bio: Joe Sweeney has spent more than 30 years blending his love of business and passion for sports. He has owned, operated, and sold four manufacturing companies, headed up the Wisconsin Sports Authority, and launched a sports marketing firm.
Joe purchased equity interest in an investment banking firm and served as president and managing director. He is now an accomplished author, internationally-known speaker, and investor in private equity companies.
Joe's passion is studying human behavior. He has used the fields of sports, business, and military as his laboratory to better understand why certain people outperform others. He is especially devoted to helping and mentoring young athletes and executives to develop all aspects of their career, business, and life.
He has a wide range of experience in the general business, manufacturing, sports, and investment worlds, but Sweeney's expertise is in marketing and sales strategy, finance, and general management. He also has extensive experience in mentoring young, as well as seasoned executives as they transition to the next phase of their careers. He has successfully coached business executives, well-known sports figures, and members of the military, including over 300 United States Navy SEALs.
Joe received his BA in Industrial Psychology from Saint Mary's University of Minnesota and his MBA from the University of Notre Dame.
Joe is the author of:
After Further Review: How Reflection and Action Will Turn Your Somedays Into Today;
Moving the Needle: Get Clear, Get Free, and Get Going in Your Career, Business, and Life;
and The New York Times bestseller Networking Is a Contact Sport: How Staying Connected and Serving Others Will Help You Grow Your Business, Expand Your Influence — or Even Land Your Next Job.
Joe is a dynamic, humorous, fun, and caring person that has found his passion in inspiring others to make the most of their lives by believing anything is possible. He resides in Milwaukee, Wisconsin."

Pamela Jett

Innovative Communication Leader

Creating Extraordinary Customer Service Through Employee Engagement
Monday 8/27 | 10am, 11am, 1pm, 2pm
Location: Pompeian I for HH/Florentine IV for general education
Description: Employee engagement is the key to providing extraordinary customer service. When employees feel valued, respected, and appreciated, they are far more likely to treat customers with respect, appreciate each customer, and value what the customer means and brings to the organization. Traditional customer service programs only go so far. In this extraordinary program, move beyond the obvious to discover the secrets to customer care and retention that can help move service from ordinary to extraordinary.
Bio: Innovative Communication Leader. As an internationally recognized communication skills expert, professional speaker and author, Pamela Jett works with professionals to teach them to better understand that ""Words Matter"" when we are looking to achieve results, make an impact and improve effectiveness. Pamela is a true innovator who takes people beyond basic theory and strategy to an unparalleled level of application.
Certified Speaking Professional. Pamela Jett has had a life-long romance with words and their effect on relationships and has felt at home on stage and in front of an audience for more than 30 years. Her first platform experience was in musical theater when, starting at the age of 9, she began to appear regularly in local community theater productions. At age 11, Pamela was recognized as a budding speaker when she successfully competed in a local speech competition. Today, with more than 15 years of professional speaking experience, Pamela Jett is an accomplished NSA speaker and has been nationally recognized for her presentation skills. In 2007 Pamela Jett became one of fewer than 200 women to hold the honor of being designated a Certified Speaking Professional by the National Speakers Association.
Communication Skills Expert. With a wide-ranging clientele that includes the high-tech sector, manufacturing, women's groups, government agencies, and finance and banking, Pamela Jett is a communication expert who has given well over 800 presentations to more than 135,000 people in seven countries. She is also the author of several video and audio programs, including Communicate with Confidence, Credibility and Influence and Mind Your Own Business: A Career Management System. After graduating from San Diego State University with a degree in Speech Communication and receiving recognition as one of the top 20 speech and debate competitors in the country, Pamela went on to earn her master's degree in Communication. It was while pursuing her Ph.D. at the University of Utah that her love of teaching adults powerful success skills was kindled. Each of Pamela Jett's unique programs is power-packed with practical application and real-life techniques. Her unique combination of humor and intellect is sure to leave you inspired and ready to make positive changes for increased success.

Paul Long

Motivational Speaker

paullong@fundamism.com | Website
The Sincerity in Service
Monday 8/27 | 8am, 9am, 10am
Location: Pompeian II
Description: What is a world-class customer experience? Are you certain that your definition will differentiate you from your competitors? In this 60-minute keynote or breakout session, Paul J Long discusses the impact created when the customer has no doubt that your staff is genuine in their desire to help. Through Paul's concept of Fundamism, your team will learn principles that aid in listening and connecting with others while stressing the importance of sincerity in every interaction. You'll also hear the story of how these same Fundamism principles have helped countless families through difficult times while raising awareness and money for pediatric cancer research. "The Sincerity in Service" is designed to enhance your employee's customer interactions while revealing additional opportunity to make a difference in all walks of life. This program can also be done as a workshop and is perfect for any service organizations that include but aren't limited to call centers, healthcare, real estate offices, sales environments, hotel staff or anything customer facing.
Bio: Paul Long is a motivational speaker and consultant that has challenged the corporate landscape for over a decade while engaging audiences around the globe. As the MLB Kansas City Royals' 2016 Fan of the Year, Paul's shenanigans have been featured in media outlets like ESPN, the Washington Post and even the Wall Street Journal!! Through his concept of "Fundamism," infectious spirit and unique take on F.U.N. in the workplace, Paul has provided memorable experiences at hundreds of events while helping raise awareness for pediatric cancer. Paul's keynote experience is sure to bring laughter, tears, and provoke thought to any event. So... are YOU ready to have some F.U.N.?

Kelli Vrla

Employee Engagement Specialist

TEAM WORK COACHING: Getting Your People to Play Nice in the Sandbox and OWN Their Jobs!
Tuesday 8/28 | 8am, 9am
Location: Florentine I
Description: Can you handle the "Tooth"? A realistic look at actual vs. desired team performance in addition to pinpointing and working through some of the common "speed bumps" that hinder optimal team performance. People will always remember the way you make them feel. Model the excellence you expect from your team!
Audience: Team Leads, Office Manager, Staff members
Learning Outcomes
1. Understand team dynamics & where your team is now on the road to excellence!
2. Identify critical success factors for high performance teams.
3. Pinpoint and work through speed bumps hindering optimal team performance.
4. Establish TEAM Player Guidelines for Critical Practice areas: Meetings, Communication, No Gossip Policy, Discipline Norms and Consequences
Bio: Kelli Vrla, CSP, (Ver-lah: n Road Warrior for Employee Engagement & Full-Throttle Productivity in the Workplace; funny, entertaining, exciting, motivating, Greek).
Harry Paul, Speaker & Author of FISH! , REVVED! and Instant Turnaround! tells you why Kelli Vrla, CSP will be a GREAT ASSET to your NEXT EVENT:
"Kelli is a delightful speaker who instantly connects with her audiences with humor, wit and information that is instantly applicable. The tools she shares will help you and your staff become more motivated, productive and innovative. She is the breath of fresh air needed in these tough and turbulent times."
If you're searching high and low to find just the right speaker, someone who has over 30 years experience in the corporate trenches, someone who's experienced rapid change on a daily basis, someone your people can relate to, someone who has learned how to adapt through hundreds of delayed flights and lost luggage, someone with a festive delivery of meaty content, someone who'll inspire, delight and help your organization get more done and have more fun... then Kelli Vrla, CSP is who you want!

Josh Allison

Josh is the Founder and Chief Ideator for ThinkCafé

HH Session: "Six Crucial Characteristics of Aspiring Leaders" General Session: ""Brand Advocates: How to Build Consumer Brand Ambassadors Through Purposeful Engagement" "
Monday 8/27 & Tuesday 8/28 | HH Mon: 8am, 9am, 10am General Tues: 8am, 9am
Location: Pompeian I for HH/Florentine II for general education
Description: "HH Session: Six Crucial Characteristics of Aspiring Leaders
As the retirement trend for existing business leadership continues, more young professionals will be called on for key leadership and impact positions. But far fewer will be called upon for these positions than those who want them. What will separate those who are chosen, and those who are not? John Josh as we discuss the six crucial characteristics of aspiring leaders and how to leverage them for organizational growth and achievement. Key learning objectives include: Why IQ is commoditized and EQ is the new workplace value The correlation between mentorship and professional development The critical rose gratitude plays in the workplace How to utilize the Feedback Loop for insightful, personal feedback How to leverage your personal ATTITUDE to achieve organizational ALTUTUDE. Brand Advocates: How to Build Consumer Brand Ambassadors Through Purposeful EngagementWhen employees deliver excellent service experiences, customers become loyal advocates for those brands and organizations - sharing powerful word of mouth marketing stories to all of their friends and family. Join us for this training and learn more about how your staff can start building consumer brand advocates to drive loyalty and trust with your membership. Key learning objectives include examining how to: Use the GIFT service sequence to move member form brand apathy to brand advocacy Build member relationship using the CCR (Connect, Create, Relate) connection principle Increase product cross-sell success using the L3 (Listen, Lead, Link) selling strategy Share the power of the credit union ""Why"" with members to help differentiate from for-profit banking competition during sales and service conversations Use the Orange Juice and Newspaper principles to surpass member expectations on purpose"
Bio: Josh is the Founder and Chief Ideator for ThinkCafé, a consulting company committed to solutions for the new workplace. He has spoken and worked with organizations from Hawaii to New York and 25 states in between. Josh is a thought leader on a mission to help fix the broken in work. A passionate speaker and trainer, he specializes in workplace leadership and engagement for the finance and communication industries.
In the past, Josh partnered with an Emmy winning TV show to develop a financial literacy program for use by schools across the country. In 2013, he worked alongside international credit unions to study best practices in Gen Y engagement in partnership with the WOCCU. In 2014, Josh was recognized as the CUNA Business Development Professional of the Year for the credit union industry. In 2015, Josh was recognized as a top ten speaker for the 2015 World Credit Union Conference. Josh also serves as a Senior Consultant for FI-Strategies – a leading consulting firm serving the trillion dollar credit union industry.
He serves as a CUNA FUSE Institute faculty member, is a graduate of Leadership Spokane and certified as a Credit Union Development Educator (CUDE). Josh lives with his beautiful wife and children in Spokane, Washington

Todd Woods

Coach. Author. Speaker

Internal Marketing: Creating Raving Fans that Market for You through Killer Customer Service.
Monday 8/27 | 8am, 9am, 10am
Location: Florentine III
Description: The words "customer service" have become so cliché and overused to a point that awesome customer service has become a lost art. The fact is, excellent customer service can be one of the most effective, least expensive, powerful ways to grow your business. Since he wrote "the book" on customer service, Woods gives powerful examples and real stories backed by the six key ingredients for a great service experience. Too many companies don't understand this concept enough. Todd teaches to work from the inside out. Marketing within the four walls first, then bring other customers in through other marketing.
Bio: Todd Woods is the co-author of Guerrilla Marketing for Franchisees, with Jay Conrad Levinson. Jay was the author of the best-selling marketing series in history with over 40 million Guerrilla books sold worldwide. Woods also authored Service…Some People Just Don't Get It with Trapper Woods. He has spent his entire career (over 20 yrs.) owning businesses, consulting, and speaking, on "how to transform your franchise business from where it is to where you would like it to be."
His favorite and most successful business was as a multi-unit, franchise area developer where he managed 120+ employees in five locations. After several years of struggle, and near complete failure, he turned the five locations around and consistently grew them at an average of 12% year over year, while the company growth averaged 6.5%. Woods achieved this by mastering the art of Guerrilla Marketing. He ultimately sold them for over three million dollars.
Todd has been on both sides serving as president of a franchise company as well as the director of marketing in the franchise industry.
Speaking and consulting clients include; Cold Stone Creamery, Chick Fil A South Jordan, McGraw-Hill Education, Mrs. Fields Cookies, TCBY Yogurt, Subway, Play N Trade, Kid To Kid, Uptown Cheapskate, Roxberry Juice, Energy Solutions Group and more.

Bob Muenkel

Director of Sales Education at Serta Mattresses

bmuenkel@sertasimmons.com |
Mattress U: "Think Outside the Mattress" General Education: "Answering & Overcoming Objections"
Monday 8/27 | 8:30am @Mattress U., 11am, 1pm, 2pm
Location: Emperors Ballroom II for Mattress U/Pompeian II for HH/Florentine III for general education
Description: Answering and Overcoming Objections Description: In every aided selling environment either the salesperson sells the client on a product/service or the client sells the salesperson on their excuse not to buy. Either way, a sale is always made. Using ONE proven technique, this session focuses on how to reopen and make that sale after the customer has said no.
Bio: Bob has 28 years in the mattress business perfecting the art of selling, or as Bob calls it, "the journey from the door to the desk." With his degreed background in Psychology, Bob brings dynamic concepts in sales training and connecting with the consumer. As a Solution-Selling advocate, Bob's training seminars, workshops, and motivational sessions are well known and favorites for industry conferences.

Stu Schlackman

Certified Speaking Professional (CSP), Sales Coach and Consultant

stu@stuschlackman.com | Website
Session 1: Building Tenacious Teams Session 2: Negotiating with Power
Monday 8/27 | 8am, 9am, 11am, 1pm
Location: Florentine IV
Description: Negotiating with Power: To get better answers from your customer or prospect, you need to ask better questions. Learn which questions to ask to uncover the real needs of the customer. Better questioning skills will build your credibility and trust giving you the edge over your competition. Building Tenacious Teams:Sales is a game of momentum making your team dynamics ever more important. Having the right players in the right positions is critical to your sales team's success & you'll learn how to make those choices in this program. When you build on your teams' strengths, you maximize impact.
Bio: After more than 30 years in corporate sales, Stu Schlackman formed his sales training firm to focus on helping his clients achieve Superior Sales Results. Leveraging his competitive nature and winning results, Schlackman's firm focuses on training and coaching sales and service teams to turn them into top performers.Before starting his own company, Schlackman was instrumental in increasing revenue and growing the client base of large corporations such as Capgemini, EDS, and the former Digital Equipment Corporation. His sales training initiatives led his sales teams to exceed sales projections by an average of more than 30% percent annually.Today, Schlackman uses his "Four People You Should Know" Personality Perspectives Process to help companies build high performance teams and increase sales through understanding the four different personality styles. Knowing client personalities helps sales professionals close business by understanding why they make decisions. The four keys to the process help anyone understand how others make decisions, prefer to communicate, what they value and what motivates them."

Daniel Abramson

President and Founder of StaffDynamics

daniel@staffdynamics.biz | Website
Selling Smart by Understanding the 4 Personality Types
Monday 8/27 & Tuesday 8/28 | Mon: 1pm, 2pm Tues: 8am
Location: Member Development - Salerno/general education - Pompeian II/HH - Pompeian II
Description: The sale is going well, you think?…but when you come to the close, things fall apart!
Every day, salespeople encounter 4 different personality types when dealing with customers. Unfortunately, many salespeople only know how to close deals with people who have personality styles similar to their own. That makes their closing strategies 75% ineffective!
During this interactive session, you'll take part in a self-scoring personality test and then discuss sales and persuasive techniques for dealing with the 4 distinct personality types. You'll learn how to sell your customers the way they're comfortable buying...NOT the way you're comfortable selling.
What you will learn:
1. How to persuasively communicate with the 4 personality types
2. How to effectively communicate with peers, co-workers, and managers
3. How to influence the conversation so you close the deal with a win / win outcome
4. Establishing phone ""eye contact"" quickly and understanding other nonverbal cues
5. How to persuasively sell to "different people differently".
Bio: Daniel Abramson, CTS, President of StaffDynamics is an accomplished author of two books, staffing industry executive, and business coach. Daniel is a leading voice on Hiring Top Talent and building a world-class workplace culture that helps companies raise the performance bar.
Prior to Staffdynamics, Daniel was President of an international staffing firm with 120 offices. Under his leadership, revenues nearly tripled and profits increased almost nine-fold. Daniel's energetic, no-nonsense style appeals to clients seeking results at a new level. His philosophy is simple, his training is tough, his results are rewarding. His proven ability as a business strategist consistently earns rave reviews that last well beyond his time on the podium. Daniel lives in the Washington, DC area with his wife and bevy of pets.

Scott Reinglass

Asst Managing Attorney, Hartford Staff Legal office

Liability Lawsuits/Claims – How to Avoid or Handle if They Happen.
Monday 8/27 | 11am, 1pm, 2pm
Location: Florentine II
Description: This presentation will touch on the common liabilities relevant to this industry of retail sales and the detailed methods for shifting or ameliorating that risk.
Bio: Scott A. Reinglass is licensed in every State within the 7th Circuit. Scott leads our tort team handling insured litigation in Illinois, Indiana, and Wisconsin. Scott has tried scores of cases to juries across several jurisdictions. Scott's practice has included catastrophic claims for premises liability, construction litigation, transportation, professional negligence, product liability, and employment practices liability.

Martha Morales

GM of Nobu Hotel at Ceasar's Palace

Monday 8/27 | 11am
Location: Florentine III

Tracy Krein

Communications Instructor/ RTS Training

Session 1: Hummingbirds and Buffalo-Communicating among Opposites Session 2: 24/7/365", Finding Work/Life Balance
Monday 8/27 & Tuesday 8/28 | Mon: 8am, Noon @ WIB, 2pm Tues: 9am
Location: Florentine 1/Emperors Ballroom 1/Roman III/Florentine IV
Bio: Tracy has spent over 30 years in Public Safey, worked as a Health Services Administrator of a 1200 inmate detention center and retired in 2017 as a Facilitator assisting companies with teambuilding through group initiative activites that build confidence, communications and goal oriented approaches among the participants. Tracy lives on beautiful lake Keowee in SC with her husband and their 3 dogs.

Glenn Bill

Founder of the University of Attitude - America's #1 Attitude Speaker

glenn@glennbill.com | Website
HH Session: Your High Performance Attitude Session / General Session: Influence Yourself & Customers with High Performance Attitude
Monday 8/27 | 11am
Description: YOUR HIGH PERFORMANCE ATTITUDE SESSION- (Heavy Hitters Session) In this session #1 International Best Selling Author and Attitude Keynote Speaker Glenn Bill will share his 10 Attitude Boosters that will keep your attitude om point to continued success both in your personal and professional life! There is one trait that all successful salespeople, teams and relationships have in common and that trait is Attitude. Learn how to recognize, reinvent and redefine your attitude for high performance in business and in your life. 2. LEADERSHIP ATTITUDE THAT CHANGES LIVES- (sales managers) In this session you will discover 7 Attitude Traits of great leaders. The ability to influence those in your personal and profession life begins with your attitude towards leading your team but most importantly yourself. Glenn Bill America's #1 Attitude Coach will help you discover how to leverage your attitude to become a more influential leader and person in both your business and personal life.
Bio: Glenn brings his #1 International Best-Selling Book to life with Keynotes and Workshops focusing on attitude awareness, attitude influences, self-assessments, and attitude improvement using his 10 Attitude Boosters! His Attitude Leadership Program will focus on getting your team to commit and align for greatness, as well as creating an attitude of accountability and passion for your environment. Glenn speaks nationally to audiences that thirst for increased production, profitability and morale for their team or company. There is a common link in successful people, relationships, teams, businesses and leaders... That Link is Positive Attitude! Glenn Bill speaks from his experience. He believes in moving people and their business from vision to action. His life experience is a reflection on this belief. He received his real estate license when he was 19, and purchased his own franchise by 23. He was recognized as a Top 10 franchise Owner and Team Leader in the nation by one of the worldʼs largest real estate franchisors. Glenn was named one of the top ten sales people in the nation for closing over 200 home sales in spiteof the 2007 market crash. He was one of the few who not only survived the crash, but thrived in a changing and challenging market. Glenn now shares his success strategies of increasing growth and profits. Glenn coached high school football for 25 years. He is recognized as the only person in Indiana to play on and coach 13 state championship teams. Many of his players have played around the nation at the colliegate and professional levels. He is the author of several audio programs and an International Best-Selling Book ʻThe ABCʼs of Attitudeʼ, your secret formula to GET ATTITUDE.

Jim Ristow

Chief Executive Officer of AVB BrandSource

CEO State of the Union
Tuesday 8/28 | 10am
Bio: "As Chief Executive Officer of AVB BrandSource Jim Ristow is highly respected by his colleagues for his ability to offer strategic thinking and passionate insight on the latest retail and industry trends. His tremendous leadership has helped make BrandSource the top buying and marketing group for independent retailers that it is today. Beginning in 1994 Jim established and grew a successful TV, Audio and Car audio retail chain called Appliance & Electronics World in Wisconsin. After joining the BrandSource buying group he went on to be one of the founding members of Home Entertainment Source (HES) and an AVB National Board member. He was recognized early on as part of the "Top 40 under 40," which is a honor given by Dealerscope to exceptionally hard working individuals in the industry under the age of 40. By 1999 he successfully sold his chain of retail stores and became Executive Vice President of HES. In 2014 he was chosen as one of the top 10 ""CE Leaders that Rock" by Dealerscope before accepting a position as the new CEO of AVB-BrandSource. He has helped grow the AVB $200M business unit to a multi Billon dollar organization.
Originally from Oshkosh, WI And graduate of St. Norbert College, Jim currently lives in Southern California with his wife Lisa and their 2 rescue dogs Lexi and Charlie. He enjoys boating, grilling,cooking, and entertaining friends and family at his lake house in Pelican Lake, WI."

John White


Marketing Trends
Monday 8/27 | 3pm
Location: Augustus Ballroom
Bio: Mr. John White has been Chief Marketing Officer and Executive Vice President of Appliances at BrandSource, Inc. since April 16, 2015. Mr. White leads the creation and execution of BrandSource marketing strategies across all product and service categories. He has more than 20 years of experience and joined BrandSource in 2004 as General Manager of appliances and served as its Executive Vice President of appliances in 2010. He served as Executive Vice President of BrandSource and its Expert Warehouse.

Andrew Leonard


AI and the Google Hardware Program
Monday 8/27 | 2pm
Location: Roman IV
Bio: Andrew Leonard has worked at Google in their Marketing Solutions department for four years. As a Brand Development Manager, Andrew's daily mission is to work with companies to drive results using Google products. On the side, Andrew trains Nooglers in AdWords fundamentals and search marketing strategy.

Matt Berry

Jim Schuett

General Manager - Creative & Technology

Introduction to Linq 2.5
Monday 8/27 & Tuesday 8/28 | Monday 1pm & Tuesday 8am
Location: Roman III/ Capri

Joe Higgins

Professional Speaker

The Current US Economy
Tuesday 8/28 | 9am
Location: Capri
Bio: Joe began his career with General Electric after graduating from college in 1971 with a degree in Economics. After seven years and multiple jobs with increasing responsibilities, Joe left GE and joined The Whirlpool Corporation. Whirlpool is the world's leading manufacturer of appliances, with the following brands, Whirlpool, KitchenAid, Maytag, Jenn Air and Amana.At Whirlpool, Joe worked his way up through management and by 1987 he was promoted to the position of Western Region Director of Sales, responsible for Independent Retail and Key Accounts for all sales west of Chicago. In 2000 Joe was promoted to National Director of Sales and was responsible for all retail and contract sales in America. His organization included the National Accounts, Sears, Lowes, Home Depot and Best Buy, Key Accounts, Independent Retail and the National Builder Team. Joe retired from Whirlpool in 2012 in a career that spanned two companies and 43 years in the appliance industry. For the past five years Joe has been speaking at conventions, seminars and sales meetings across North America. His work includes presentations on the United States Economy, Leadership, Creating a High-Performance Culture, Healthy Teams and Customer Service.

Kim Firestone

SquareTrade, Director of Supply Chain

Chris Trewin

SquareTrade, Director of Partnerships

kfirestone@squaretrade.com | christrewin@squaretrade.com | Website
Young Professionals Education Session - Frigidaire's High Definition Cooking™ is bringing cooking technology to mass consumers & Best Practice Session

Monday 8/27 | 10am
Location: Roman III
Description: SquareTrade are the largest provider of in-home repair in North America. In this session they will take dealers through their service capabilities, their philosophy and how they're able to manage in-home repair to 3 days vs. 15+ days in the rest of the industry. They'll also cover how self-servicing dealers can adopt these practices and work with SquareTrade to deliver the best service available in the industry.
Bio: Kim Firestone runs SquareTrade's onsite repair. Chris Trewin manages partner relationships with Brandsource members.

Charlene Orlando

Training Manager

Gwen Trice

Product Education Specialist

Young Professionals Education Session - Frigidaire's High Definition Cooking™ is bringing cooking technology to mass consumers & Best Practice Session

Danielle Diaz

Director of Marketing - AVB Marketing

Brian Wattier

General Manager - AVB Marketing

Luke Garske

Strategic Partner Manager - Google

Keeping Up With Today's Marketing Trends
Monday | 9am, 11am
Location: Roman III
Description: Keeping up with today's marketing trends can be difficult because the digital landscape changes so quickly. In this session, come to learn about what channels you need to dive in to next and why, and how to shift from a legacy media plan and into the world of digital marketing.



We’re so excited to see you in Las Vegas for The Convention 2018!


A huge thank you to our Convention 2018 sponsors!



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3775 N. Freeway Blvd., Suite 200
Sacramento, CA 95834